Dallas County’s women’s collegiate basketball programs were allocated $5,761,854 in 2024, reflecting a 4.7% gain from the prior year, according to the U.S. Department of Education.
Combined basketball team support in the county reached $16,733,299, with the women’s share at $5,761,854.
Sports expenditures in Dallas County have increased 124.4% on average since 2010.
Alongside football, basketball remains one of the most prominent college sports in the United States. Major NCAA programs attract significant fan bases and TV viewership comparable to those of NBA teams, with millions of spectators tuning in to tournaments such as March Madness each year.
In a new chapter for college athletics, a federal settlement now permits direct revenue sharing with college athletes, a first for schools. The settlement also requires the NCAA to pay $2.8 billion in back damages over a decade to those who competed from 2016 onward.
As of 2022, after sustained legal and legislative efforts, athletes secured the ability to profit from their names, images and likenesses under a combination of state laws and a change in NCAA policy.
Basketball remains a top financial driver, with the NCAA generating nearly $900 million from 2024 Division I men’s basketball tournament media rights and related March Madness revenues during the fiscal year—making it the organization’s most significant income stream.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2024 | $5,761,854 | 4.5% | $126,938,424 |
| 2023 | $5,505,698 | 5.1% | $108,479,437 |
| 2022 | $5,328,114 | 5.1% | $104,327,887 |
| 2021 | $4,218,188 | 4.9% | $86,846,417 |
| 2020 | $3,882,916 | 4.6% | $84,354,616 |
