The University of Texas at Tyler set aside $825,694 for women’s basketball teams in 2024, $114,650 less than the Texas state average of $940,344, according to the U.S. Department of Education.
This figure represented 8.9% of the university’s total athletic spending for 2024.
Total sports expenses at the University of Texas at Tyler have risen 368.3% since 2010.
Basketball remains one of the most popular collegiate sports across the United States, alongside football. Major NCAA programs draw significant fan engagement and television ratings comparable to the NBA, with annual events like March Madness attracting millions of viewers.
Following a federal settlement, colleges can now share revenue directly with athletes for the first time. The agreement also requires the NCAA to pay $2.8 billion in retroactive damages over a 10-year period to athletes who played from 2016 onward.
In 2022, years of legal and legislative efforts allowed athletes to profit from their name, image and likeness thanks to new state laws and updates to NCAA policy.
According to the NCAA’s financial records, about $900 million was generated by March Madness and the media rights to the Division I men’s basketball tournament in fiscal 2024, making basketball the top revenue source for the organization.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $410,259 | 7% |
| 2021 | $368,489 | 6.3% |
| 2022 | $643,663 | 8.6% |
| 2023 | $830,664 | 10.1% |
| 2024 | $825,694 | 8.9% |
