The University of Texas at Tyler allocated $920,903 to its men’s basketball teams in 2024, coming in $602,584 under the Texas average of $1,523,487, according to the U.S. Department of Education.
This spending represented 10% of all sports-related expenditures at the university in 2024.
Total athletics expenses at the University of Texas at Tyler have risen 368.3% since 2010.
Basketball remains a leading college sport in the U.S. along with football, as top NCAA programs often receive fan support and TV audiences comparable to those of the NBA. Events like March Madness draw millions of viewers annually.
College sports have shifted into a new phase of athlete compensation after a federal settlement enabled schools to share revenue directly with athletes for the first time. The arrangement also mandates that the NCAA pay $2.8 billion over 10 years in back damages to athletes who participated beginning in 2016.
In 2022, following years of legal and policy changes, athletes were also permitted to profit from their names, images and likenesses based on state laws and an NCAA policy update.
During fiscal year 2024, the NCAA recorded about $900 million in revenue from March Madness and other Division I men’s basketball tournament media rights, making men’s basketball the largest revenue source for the organization.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $592,533 | 10.1% |
| 2021 | $596,780 | 10.3% |
| 2022 | $747,153 | 10% |
| 2023 | $777,856 | 9.4% |
| 2024 | $920,903 | 10% |
