Dallas City Wire

Dallas County spent $30,108,796 on men's collegiate football teams in 2023, an increase of 11.2% over the previous year, according to the U.S. Department of Education.

This translates to roughly 27.8% of all spending for sports teams at the eight universities in the county during the 2023 season.

The average sports expenses at Dallas County have grown 91.8% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$30,108,796	27.8%
2022	$27,075,598	26%
2021	$21,148,167	24.4%
2020	$21,199,002	25.1%
2019	$20,519,325	23.9%