Dallas City Wire

The Dallas Regional Chamber has appointed Latosha Herron-Bruff as its first senior vice president for community engagement.

According to the Chamber, Herron-Bruff is a Dallas native and graduate of the University of North Texas. She brings more than 20 years of experience working with disadvantaged communities to the Chamber, including over 10 years of experience at Habitat for Humanity where she served as its vice president of government and public affairs.

“Tosha has earned a great reputation in the community as someone who has a real heart for people and for rolling up her sleeves and working with community leaders and public officials to make life better for the entire community,” Chamber President and CEO Dale Petroskey said.  “She will be an important new pair of eyes and ears for us in various communities, keeping us informed of the needs of the communities, and letting the communities know of all the work the Chamber is doing in the area of racial equity.”

In her new position, Herron-Bruff will focus on engaging on the key elements of the Chamber's strategic plan – Economic Development; Education and Workforce; Public Policy; and Diversity, Equity, and Inclusion. She will continue on the Chamber's efforts to bolster and promote underserved regions as attractive places to live, work, and do business.

“I am excited to join the DRC team to do this important work in our community, a community I love,” Herron-Bruff said.  “I am excited about the DRC’s commitment to racial equity and inclusion.  We will set our sights high, and hold ourselves accountable for meeting our goals.”