Paul Quinn College in Dallas spent $171,146 on its men’s basketball teams in 2024, which is $1,352,341 below the state average expenditure of $1,523,487, according to the U.S. Department of Education.
This figure represented 23.5% of all sports-related spending by the college in 2024.
Since 2010, Paul Quinn College’s total athletic expenses have risen by 163%.
Basketball ranks among the most popular college sports in the United States alongside football, with big NCAA programs drawing support from fans and television audiences comparable to those of the NBA. Major tournaments such as March Madness pull in millions of viewers each year.
College sports has entered a new era of athlete payments after a federal settlement enabled schools to directly share revenue with players for the first time. The deal also commits the NCAA to $2.8 billion in back damages over 10 years for athletes who played from 2016 onward.
In 2022, after sustained legal and legislative action, college athletes also secured the right to earn income from their names, images and likenesses under state laws and an NCAA policy update.
The NCAA earned nearly $900 million from March Madness and related Division I men’s basketball tournament media rights during the 2024 fiscal year, making basketball its largest revenue producer.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $102,937 | 17% |
| 2021 | $120,779 | 56.1% |
| 2022 | $201,758 | 28.1% |
| 2023 | $257,473 | 28.5% |
| 2024 | $171,146 | 23.5% |
