Men’s collegiate basketball teams in Dallas County were allocated $10,971,445 in 2024, a decline of 17.1% from the previous year, according to the U.S. Department of Education.
Total basketball expenditures in the county reached $16,733,299, with men’s teams accounting for $10,971,445 of that sum.
Average sports spending in Dallas County has increased by 124.4% since 2010.
Basketball remains one of the most popular college sports in the United States, rivaled only by football, with major NCAA programs attracting significant fan support and television audiences comparable to those of the NBA. Tournaments including March Madness draw millions of viewers every year.
The landscape of college athletics shifted after a federal settlement enabled schools to directly distribute revenue to players for the first time. The settlement requires the NCAA to pay $2.8 billion in back damages to athletes competing from 2016 to the present over a decade.
In 2022, after sustained legal and legislative efforts, college athletes secured the ability to profit from their names, images and likenesses with the adoption of new state laws and a change in NCAA policy.
The NCAA reported approximately $900 million in revenue during fiscal year 2024 from March Madness and related Division I men’s basketball tournament media rights, reinforcing basketball as the NCAA’s most significant revenue stream.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2024 | $10,971,445 | 8.6% | $126,938,424 |
| 2023 | $13,227,882 | 12.2% | $108,479,437 |
| 2022 | $10,683,457 | 10.2% | $104,327,887 |
| 2021 | $9,234,804 | 10.6% | $86,846,417 |
| 2020 | $8,860,207 | 10.5% | $84,354,616 |
