Dallas College in Texas spent $306,252 on women’s basketball teams in 2024, according to the U.S. Department of Education. That figure is $634,092 less than the statewide average of $940,344.
This sum represented 7.3% of Dallas College’s total athletic expenditures for 2024.
The college has reduced its overall sports spending by 10.4% compared to 2021.
–Basketball is among the most followed college sports in the country, rivaling football at major institutions in terms of fan support and TV viewership—sometimes even reaching NBA-level audiences. Annual tournaments such as March Madness consistently attract millions of spectators.
College sports transitioned into a new phase of athlete income after a federal settlement allowed colleges to directly compensate athletes for the first time. This agreement also stipulates the NCAA must pay $2.8 billion over 10 years in back damages to athletes who participated from 2016 onward.
In 2022, following heightened legal and legislative challenges, players became eligible to earn income from their names, images, and likenesses with the support of state legislation and revised NCAA rules.
The NCAA earned around $900 million from March Madness and media rights for the Division I men’s basketball tournament during fiscal 2024, making basketball the top contributor to the organization’s annual revenue.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2021 | $427,359 | 9.1% |
| 2022 | $288,041 | 5.1% |
| 2023 | $400,020 | 10.1% |
| 2024 | $306,252 | 7.3% |
