In 2024, Dallas College in Texas spent $592,974 on its men’s basketball teams—$930,513 under the state average, based on U.S. Department of Education data, as shown by the U.S. Department of Education.
This figure made up 14% of Dallas College’s total athletics budget in 2024.
The institution’s overall sports expenses have declined by 10.4% since 2021.
Alongside football, basketball stands as one of the most popular college sports in the United States. Major NCAA programs attract fan bases and televised audiences that can rival those of the NBA, especially during heavily viewed events like March Madness.
College sports have entered a new era regarding athlete compensation following a federal settlement allowing schools to share revenue directly with players. The settlement also mandates $2.8 billion in back damages over 10 years for athletes who have competed since 2016.
Starting in 2022, after significant legal and legislative efforts, college athletes secured the ability to profit from their names, images and likenesses under revised NCAA rules and new state laws.
The NCAA reported approximately $900 million in revenue from media rights tied to March Madness and the Division I men’s basketball tournament in fiscal year 2024, underscoring basketball’s significance as its leading revenue stream.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2021 | $1,215,123 | 25.8% |
| 2022 | $675,027 | 11.8% |
| 2023 | $644,568 | 16.3% |
| 2024 | $592,974 | 14% |
