Dallas Baptist University in Texas dedicated $1,089,870 to men’s basketball programs in 2024, which is $433,617 under the state average of $1,523,487, based on data from the U.S. Department of Education.
This spending represented 7.7% of the school’s total sports team expenditures in 2024.
Total athletics spending at Dallas Baptist University has climbed 260.8% since 2010.
Basketball remains one of the leading college sports in the United States alongside football, with major NCAA programs attracting strong fan bases and TV audiences comparable to the NBA. Annual tournaments like March Madness draw millions of viewers.
The landscape of college athletics shifted when a federal settlement made it possible for schools to share revenue directly with players for the first time. This deal also calls for the NCAA to pay $2.8 billion in retroactive damages over 10 years to athletes who competed from 2016 onward.
In 2022, following prolonged legal actions and state legislation, athletes secured the ability to earn income from their names, images and likenesses through changes in state law and NCAA policy.
During fiscal year 2024, the NCAA took in approximately $900 million from March Madness and media rights related to the Division I men’s basketball tournament, making basketball the top revenue source for the organization.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $927,503 | 9.9% |
| 2021 | $844,766 | 8.7% |
| 2022 | $972,567 | 8.5% |
| 2023 | $1,015,418 | 9.7% |
| 2024 | $1,089,870 | 7.7% |
