Collin County Community College District in McKinney, Texas, spent $296,291 on its men’s basketball teams in 2024. This figure is $1,227,196 less than the state’s average allocation of $1,523,487, the U.S. Department of Education reports.
In 2024, the basketball program’s expenses represented 32.6% of the college district’s total athletics spending.
Collin County Community College District has seen its total sports expenditures rise by 83.1% since 2010.
Basketball ranks among the most watched college sports in the United States alongside football, and major NCAA programs garner television ratings and fan enthusiasm that rival professional leagues like the NBA. Tournaments such as March Madness draw millions of viewers annually.
A recent federal settlement has shifted the landscape of college athletics, making it possible for schools to directly distribute revenue to players for the first time. The settlement also mandates that the NCAA pay $2.8 billion over 10 years to student athletes who competed from 2016 through the present to settle back damages.
Beginning in 2022, after legal and legislative changes, athletes became eligible to profit from their names, images and likenesses by way of state statutes and changes in NCAA policy.
During the 2024 fiscal year, the NCAA reported approximately $900 million in revenue generated from March Madness and the men’s Division I basketball tournament media rights, making basketball its top revenue producer.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $212,041 | 30.9% |
| 2021 | $207,777 | 33.2% |
| 2022 | $237,239 | 34.9% |
| 2023 | $257,249 | 33.6% |
| 2024 | $296,291 | 32.6% |
