Collin County Community College District, based in McKinney, Texas, allocated $337,421 for its women’s basketball teams in 2024, spending $602,923 less than the Texas state average of $940,344, as reported by the U.S. Department of Education.
This figure represented 37.1% of the total athletics expenditures for the college district in 2024.
Overall sports-related expenses at Collin County Community College District have climbed 83.1% since 2010.
Alongside football, basketball remains one of the most widely followed collegiate sports in the United States, with NCAA programs drawing significant fan interest and viewership that at times match NBA audiences. Annual tournaments like March Madness continue to attract millions of television viewers.
The landscape of college sports compensation shifted after a federal settlement approved direct revenue sharing with athletes for the first time. The resolution also requires the NCAA to provide $2.8 billion in back pay over 10 years to players who competed from 2016 onward.
In 2022, in response to prolonged legal and legislative advocacy, athletes were granted the ability to earn money from their names, images and likenesses due to updates in state laws and NCAA policy changes.
According to its financial statement, the NCAA earned roughly $900 million in media rights revenue from March Madness and related Division I men’s basketball tournaments in fiscal year 2024, identifying basketball as its largest revenue stream.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $202,210 | 29.4% |
| 2021 | $196,919 | 31.4% |
| 2022 | $196,507 | 28.9% |
| 2023 | $271,442 | 35.4% |
| 2024 | $337,421 | 37.1% |
