In 2024, Collin County allocated $337,421 to women’s collegiate basketball programs—an increase of 24.3% over the prior year, data from the U.S. Department of Education shows.
Total basketball expenditures in the county came to $633,712, with women’s teams accounting for $337,421 of that amount.
Since 2010, the county’s average sports spending has climbed 83.1%.
Basketball remains among the most followed college sports in the United States, rivaled only by football. Major NCAA programs regularly draw fan bases and TV ratings on par with NBA viewership, and tournaments like March Madness attract audiences in the millions.
College athletics has entered a new chapter in athlete compensation following a federal agreement that for the first time enables schools to share revenue directly with athletes. This settlement also binds the NCAA to pay $2.8 billion in back damages over a decade to athletes who participated from 2016 onward.
In 2022, after prolonged legal and legislative action, college athletes gained the authority to earn income from their names, images and likenesses under both state legislation and NCAA policy changes.
The NCAA reported approximately $900 million in revenue from March Madness and associated Division I men’s basketball tournament media rights during the 2024 fiscal year, making basketball its top revenue generator.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2024 | $337,421 | 37.1% | $909,902 |
| 2023 | $271,442 | 35.4% | $766,530 |
| 2022 | $196,507 | 28.9% | $680,176 |
| 2021 | $196,919 | 31.4% | $626,291 |
| 2020 | $202,210 | 29.4% | $687,238 |
