In 2024, Collin County directed $296,291 toward men’s collegiate basketball teams, a 15.2% increase from the prior year, the U.S. Department of Education reported.
Total expenditures for basketball in the county reached $633,712, with the men’s teams accounting for $296,291 of that sum.
Sports spending in Collin County has jumped 83.1% since 2010.
Basketball stands as one of the most popular collegiate sports in the U.S., alongside football, with major NCAA programs drawing strong fan bases and television audiences comparable to those of the NBA. Tournaments such as March Madness bring in millions of viewers annually.
College athletics has recently shifted on athlete compensation after a federal settlement gave schools authority to share revenue directly with players for the first time. The settlement also mandates that the NCAA pay $2.8 billion in retroactive damages over 10 years to athletes who competed between 2016 and now.
In 2022, after substantial legal and legislative action, student-athletes also gained the right to monetize their names, images and likenesses following state legislation and a shift in NCAA policy.
The NCAA earned roughly $900 million from March Madness and related Division I men’s basketball tournament media rights for fiscal 2024, making basketball its top source of revenue.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2024 | $296,291 | 32.6% | $909,902 |
| 2023 | $257,249 | 33.6% | $766,530 |
| 2022 | $237,239 | 34.9% | $680,176 |
| 2021 | $207,777 | 33.2% | $626,291 |
| 2020 | $212,041 | 30.9% | $687,238 |
